Your brand is not just a logo or a tagline, it’s the story you tell and the emotions you evoke.
In a world full of choices, branding is the secret ingredient that sets your business apart. It’s the personality that captures hearts, builds trust, and creates lasting connections.
Where do we begin?
Anything containing design starts with a Brief. Writing a brief can be a daunting task, but don’t worry, we’ve got some tips to help make a start. Firstly, what is your objective? Define what you want to achieve whilst being specific to focus on your goals. Next, know your audience. Tailoring your brief to include all expectations whilst understanding perspective is key to crafting an effective document. Structure is everything. Divide your brief into sections, making it easy to follow and digest. Include an introduction, key points and a conclusion that summarises your main message. Be concise and to the point. Keep your language clear, avoiding jargon or unnecessary details. Remember, brevity is the soul of a great brief!
Now to bring everything together…
Font – Typography is more than just picking a fancy font, it’s an art form that can truly enhance your message and captivate your audience! There is a unique world of typefaces, letterforms, and designs readily available to explore. We unveil the secrets behind creating visually stunning compositions that speak volumes. Showing the power of serif vs. sans-serif, bold vs. italic, and everything in between.
Colour – Did you know that colours have the power to evoke emotions and influence our mood and decisions? Brand colours can have a powerful impact on how your audience perceive it. Whether it’s the vibrant red of Coca-Cola or the calming blue of Facebook, brand colours play a vital role in creating a lasting impression.
Why are certain colours chosen?
Red: believed to symbolise passion and energy, grabbing attention and igniting excitement. It’s often used by brands to create a sense of urgency, like “Limited Time Offer” sales.
Blue: Trustworthy, dependable, and calming, a popular choice among many tech companies and banks. It evokes a sense of security and reliability, making us feel confident in the products or services they offer.
Green: Associated with nature, health, and growth, green represents freshness and renewal. It’s often used by eco-friendly brands or those promoting sustainability.
Yellow: Bright and cheerful, exuding optimism and happiness. It catches our attention and stimulates our minds, making it perfect for brands wanting to stand out or evoke a sense of joy.
Purple: Symbolising luxury, creativity, and royalty, often used by high-end brands. It represents uniqueness and elegance, making us feel like we’re indulging in something special.
(talking colours, check out our Psychology of Colour in the Office Design and Furniture blog)
Design: First we dive into a world of creativity and inspiration, embarking on a visual journey, exploring the captivating realm of design. Blending the latest design trends we transform and bring to life the brief with innovative ideas and visually stunning creations.
Branding Guide – Our comprehensive branding guides cover all bases and are open for growth. Your guide will establish a strong and unforgettable brand identity, introducing comprehensive fonts, colour pallets, images and much more. Introducing a consistent tone of voice aligned to your business. Logos, taglines, and visual elements shape brand recognition and gain valuable insights.
At the Creative Studio By BSG, we believe that a strong brand is the cornerstone to success. From crafting a compelling brand story to designing eye-catching visuals, we work tirelessly to bring your brand to life and make it unforgettable.
Ready to take your brand to the next level? Let’s collaborate and create a unique identity that resonates with your audience, leaves a lasting impression, and turns customers into loyal brand advocates.