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Good morning, welcome to Rotary Creative

Would you like a little help with Social Media?

Here at the Creative Studio by BSG we understand the positive potential of social media and how even a little bit of exposure can help a business stay connected to its audience.

We appreciate that this area can sometimes seem daunting and become a troublesome zapper of time. We are here to guide and help you through the wonderful world of social media and its management.

Getting started…

Looking a little closer at your brand and marketplace, we combine and springboard you onto the specific platforms for your TM. With those in place, we detail all you need to know, covering specifics for you to keep for future reference.

Strategy and content…

Forming a clear and defined strategy is key when you approach creative and engaging content. Setting out clear pathways from the start will help you form the right visibility, always linking through to your brand and seeing real-time growth.

Action….

Testing and identifying key market trends ultimately form a huge scope to base our deployment. Tracking and modifying these engagements, with the backup of our findings and strategy, broadens the reach of your business.

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As we approach the end of the year, the wise words of Tony Jeary springs to mind
Communication goes beyond the words we choose
When we have been faced, with not being able to see one another in person, we have looked for alternative forms of communication. We’ve seen the popularity of Zoom, literally zoom, along with receiving a letter through the post from our Prime Minister.
These two forms, along with many others, proved and continue to prove an effective form of communication. With this in mind, we have carefully started to plan out how we can help you with your communication, effectively, throughout the winter months.

Whatever purpose you have for sending corporate Christmas gifts, whether it is to put a smile on a customer’s face or congratulate a colleague. We understand it is important to spread the festive cheer by effectively communicating with your customers and colleagues, to wish them a very Merry Christmas. One of the most important things when sending out personalised Christmas gifts is that they fit in with your marketing strategy and brand.

There are lots of ways we can showcase you through the power of print, ensuring a lasting impression, for now, and throughout the year. Alongside print, we can turn your presence to the wonderful world of websites, social media, and marketing. E-cards, social media designs, landing pages, video story cards, mail campaigns, and corporate gift packages, all form a unique form of effective communication. Being online is thought to be, the only way to be seen. During the height of the UK lockdown, Ofcom recorded that adults spent on average 4 hours and 2 mins a day online. 
Yih-Choung Teh, Ofcom’s Director of Strategy and Research, said: 
Lockdown may leave a lasting digital legacy. The coronavirus has radically changed the way we live, work and communicate online

It has never been more important to reach out to your customers and show appreciation for their business. We believe we can help you to do that effectively through both our online and offline, products, and services.  

< contact us today to talk about all things communication >

 

Online presence, appearance, and communication are now more than ever of real importance.
Social #media

Bringing together both a clear consistency of your brand and strategy, we keep you talking online. Working with you across the main four platforms, we help you decide where your target market is and so where you should also have a presence. 

Email #campaigns

Helping you to drop a little ‘hello’ as often as you’d like, is a perfect way to let your contacts know you are there and what you can do for them. We offer ongoing support or get you set up, ready to take it forward yourself. As a little help to get you started, we’ve listed some great places to find free images here.

Websites #revamp

Having a website and online presence strategies allows you to show the very best of what you do, 24 hours a day. We can help with designing and developing a new website.

 

 

 

 

Is a question that arises during nearly all new and current website developments, and it’s tricky to answer…

Google ranks your website on actual hosted content, purchasing domains to rank higher on this basis won’t make too much of a difference. This is the same for extensions such as .online .graphics .today .shop etc.

Here we run through 5 common reasons why businesses have more than one domain.

Spelling

Often a business will own additional domains to cover misspellings. For example, intacpc.co.uk may also own intakpc.co.uk and intackpc.co.uk.

Long business name

If your domain is jamesjonesprofessionalcarpetcleaners.co.uk it would be wise to also purchase jjcarpetcleaners.co.uk and jjcleaners.co.uk. Shortening the name can make it more memorable and easier to read on printed material.

Sound similar

If your business is very close to that of another, you may consider purchasing your closest similarity. It doesn’t always have to distinguish from the competition but could benefit from setting aside any confusion towards your business.

New name

If you’re launching a new site with a new name and you know you will be changing your business name in the future, it would be worthwhile purchasing that name in advance.

Protecting your brand

The variations of .co.uk .com. net .org can depend on your business size and location. If you’re based in the UK and are looking to market internationally, you may look to purchase your business name, with its relevant .extension within the overseas market places.

In addition

If Google identifies additional domains pointed towards a single website, it will interpret your website as multiple sites with duplicated content. Duplicated content is not good for SEO. Doing a 301 redirect to your main site, also known as forwarding is a far better way of using your additional domains to their maximum.

If you need any advice or help with purchasing a domain, feel free to get in touch with us!

There are a variety of printing processes, our specialties being litho and digital.

Here we take a look through the 7 main industrial printing processes…

Offset

Offset printing, also known as offset lithography works by transferring an image on an aluminium plate onto paper. The plate containing the image is then inked. Only the areas of the image hold onto the ink as it is transferred onto a rubber blanket and then onto the printing surface. This process was originally designed for flat surface designs however nowadays it is most widely used for products like books, newspapers and stationery.

Flexo

Flexography printing works very similar to offset printing as the content is printed on a relief of a printing plate and then subsequently transferred on to the surface. This process is used for printing on plastic, metal and cellophane.

Digital

Within digital printing is two further subcategories which are inkjet and xerography printing.

Inkjet

Inkjet prints work by using small print head nozzles which project ink in small droplets onto the desired surface. Inkjet is commonly used for posters and signage and is economical for short-run publications such as photo books. If the inkjet printer is inline then it can be combined with various other types of presses to print variable data such as mailing addresses.

Xerography

Xerographic printers are much more complicated. They work by passing an electrical current through a drum which then attracts toner particles to the material it is being transferred to. Following this, the substrate then passes through a fuser to ensure the particles are stuck securely to the medium. These types of printers are known as laser printers and are used within offices, and also for small book runs, brochures and documents.

Gravure

This process may also be referred to as rotogravure printing and is a technique where the image is engraved into a printing cylinder and then inked. The cylinder is then rolled over the surface and transferred onto the medium. This process is used for much higher volume jobs such as newspapers, magazines, and packaging.

Screen Printing

This printing process relies on a screen made from a woven piece of fabric, certain areas of this mesh are coated with a non-permeable material and then the remaining open spaces of ink are pushed through the mesh onto the surface. This process is not used for large runs and is most commonly used for printing on paper, textiles, ceramics, and wood.

For further information on which process is the best for you please do get in touch.

If you haven’t heard of SEO then you may be wondering why your website is struggling to rank highly on the main search engines. Perhaps your competitors are stealing your clients simply because they can’t find your website online. Or even worse you could be online but only on page 2 of Google, very commonly dubbed as the “place where no one ever goes”.

If you’re aware of SEO but curious as to what it is and how it works, we’ve pulled together a quick 4-point guide on what SEO is and how you can get better SEO for your website.

What is SEO?

Search Engine Optimization, SEO, is the process in which search engines rank webpages visibility in the search engines unpaid results. The better the SEO on the website the higher the ranking.

Here are 4 tips on how to improve the ranking of your website.

Optimize your titles, URL, and descriptions – This is one of the oldest tricks for SEO but still to this day one of the best and most important. As you look at a search result on Google you will notice that the head link is as closely related to your search as possible, and with this, the description commonly matches. For example, if you search Web Design in Google now, notice how all the titles and descriptions on the first page have Web Design in them both.

Provide useful and fresh content – Websites are designed to keep your customers up to date with your company, so make sure, where possible to do just that. Providing regular, relevant content will help Google to know your Company is committed to staying up to date. Fresh content also increases audience reaction and engagement and is likely to increase your website’s return rate.

Faster Website loading times – Users will typically not wait longer than 3 seconds for a website to load, and you can’t afford to be missing out on their business. SEO does rank page speed against other websites with similar content. Also, faster websites generate higher conversions.

Ensure the website is mobile friendly – It goes without saying that the number of website users on mobile is continually growing and Search Engines recognise this, therefore your site needs to be mobile friendly to ensure Google can rank it higher than your competitors who may not be thinking about this.

By spending the time to improve the SEO on your website you can directly increase the number of customers your business sees on a regular basis.

The modern print era began way back in the 14th century, when German blacksmith Johannes Gutenberg, invented the printed press.

Prior to this, text and illustrations were produced by hand, a very time consuming process. The following decades saw the press operating in England, Germany, France and Holland.

The cost of print was significantly reduced as more and more presses operated throughout Europe.

Fast forward to the 21st century and undeniably print has steadily encountered a huge market contender, in the form of online advertising. It was during the 1990’s that the internet began to showcase a variety of pop up ad’s, with its inventor Ethan Zuckerman being part of one of the first .com enterprises. Heavily criticised today, the initial model has seen development over time, with the guarantee of its original onset intentions.

Print houses up and down the country have remained strong under pressure, maintaining the presence of the press whilst diversifying their design studios.

Be it websites or large format, the design element is at the heart and can serve both a tangible and digital requirement. Alike to Johannes invention over 7 centuries ago, we have continued in his path taking his ‘movable type’ process to unite both channels.

 QR

An early cross over can be seen with the use of QR codes, debatable in their like/dislike of appearance, they have enabled the tracking of campaigns from a direct print source.

VDP

Variable Data Printing can be seen when information is obtained via target online marketing outcomes and taken to produce printed material for that niche market place. This process is efficient and equals in outcome to servicing both requirements across a market share.

AR

Augmented Reality became a big talking point during 2009, with its wow factor reaching into the realms of apparition based illusion. Using a printed material, the user can access a digital reality that allows a real world perception.

The future of digital marketing is very much on the up, print has seen a decline, but remains a movable feast. The era of print holds a solid foundation within its systems, processes, and attention to detail.

When looking at communication, there is an art within print that engages its market through real-life uniqueness. Adhering to three of the 5 senses, smell, sight, and touch, it can provoke emotions to form of reaction. Like a video on screen being played before you, print stimulates the imagination of an individual’s own thought processes.

The same can be seen via online communication, the annual anticipation for the John Lewis Christmas advert saw over 13 million views in 2019, the build-up sees a high presence on social media platforms, and reassuringly all come with measurable data. Most generations have access to a form of online media and alike to print, digital also adheres to two of the senses, sight, and sound.

There is certainly a requirement for two, when working together hand in hand, they both cover 4 of the senses and create an unfounded impact on delivery.

The future will see an even greater united approach between both industries, campaigns will be elevated through forward-thinking initiatives, whilst maintaining an undeniable mutual appreciation of each other’s strengths.

See how we can offer you both

We love great images – for creative design, and websites – the perfect image can help translate your brand and create the ‘feel good’ factor!

Our go-to site for truly amazing images is Shutterstock, they offer a variety of licenses at a great price.

It’s important when sourcing the right image for your business that you understand the restrictions. Downloading an image straight from google is a big no, always check the small print before you put an image in place. If you are unsure, we are here to help.

Here are 5 free stock image websites, they may just hold the perfect image you are trying to find!

Unsplash 

With a very large collection on offer, all photos are high resolution (great for print) with the option to credit the photographer on download. The Unsplash team kindly search and feature the very best of new submission photos on their homepage. You may just be one click away from the perfect photo.

Pexels

Offer an amazingly large collection of quality free stock photos, licensed under the Creative Commons Zero (CCO) license. With all the photos being tagged and searchable, Pexels offer a smooth discovery as you travel through their discover pages.

StockSnap

Their promise says it all ‘We promise our users an ever-expanding collection of the best, most beautiful stock images for free. And we offer these images under a single, simple CC0 license that lets you do what you want with all our photos, with no attribution required’

Reshot

Offer a massive library of handpicked free stock images, their mission is to ‘unify creators and elevate creative projects’. Their licence page or rather a lovely readable paragraph, assures users in laymen terms that you are totally free to use the photos for commercial and non-commercial purposes.

Pixabay

Holds a great mix of free to download or pay as you go images, vectors and art illustrations. When you enter your search, you immediately discover pages of top quality photos free to download. Non- intrusively you also get a little sample at the top of those available to purchase. A perfect mix that gives you both options in the same place.

Once you have your image or photo, if it’s appearing on your website you will need to ensure it is fully optimised. The benefits of this are huge as it means your chosen image will continue to look its very best, load quickly when people arrive on your site and ensure ease when search engines go to index.

For designers, their work quite often progresses to print in all manner of forms. A low quality image can break nearly any design, we recommend using a hi resolution image, at around 300dpi at the very least. Most image sites offer varying forms of downloads, if you are unsure always go for the biggest. The Free image sites often automatically download in hi resolution.

Happy image searching…

Header Photo by ian dooley on Unsplash

Why should your Company have a website…

Online Presence 

Living in the digital world, a website is now a necessity for business, whatever the size. Your business could be losing out on a large number of opportunities by not having a good online presence. The web has a far wider reach than any other form of advertising. Your website will be the centre of your company’s online presence. Your website, when live, will be the centre of your business online, and will have a far wider reach than any other form of advertising, the Internet has no physical limits or shutdown time, your business is available 24/7.

Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.

Visibility

A very important aspect of a website is the increase in visibility. Even if people have heard about your company, they may want to carry out research online first. By using your website customers can usually find a map and directions to your nearest shop or office, this will greatly reduce the difficulty they may have trying to find you.

One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic, this would make it a level playing field for all businesses.

24/7 Service

Websites are also available and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them.

Your website will act as an invaluable and always-available resource for information that would otherwise only be accessible during your company’s business hours.

A website with an online shop can provide a dramatic boost in sales. Before the internet era, people spend so much time wandering aimlessly looking for the perfect shop for purchasing. Websites provide solutions to this problem, bringing the shops to you, in the comfort of your own home and letting you shop for the products you’re looking for.

Smart businesses realise this and so have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility

A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the majority of big companies do.

There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain.

Improving your credibility is a massive advantage for having a website, this will allow you the opportunity to tell your customers how good you are and why they should trust you, and then include testimonials to back this up. Believe it or not, most people will search the internet for a product or service before the purchase to check its credibility first.

Positive word-of-mouth is likely to spread when people hear of your high-quality service or product. Which in turn, delivers more repeat and new business.