WordPress is the number one content management system in the world, now powering over 31% of the whole internet (Bizedge.co.nz).
WordPress is a scale-able platform meaning that your website can grow with your business. If you are a small estate agent aiming to grow and expand, your website can grow with you.
Online site builders are not a good idea
If you try to use an online site builder to craft your website, then eventually you will have trouble when you want to grow. Your domain and website will be likely owned by the website you built it on, so transferring it can be somewhat of a tricky issue.
These platforms also only offer an array of themes, meaning the basic layout will be used for other companies.
Selecting to work with a company that specialise in WordPress means that you can have your website exactly how you envisage it to be.
An example – Estate Agency
Many companies opt for standard estate agency generators that create multiple websites that look the same for different agents. This means that your image isn’t yours and that your website looks the same as many other estate agents in the country.
G Herbert Banks is based on the edge of Stourport-on-Severn in Great Witley. They offer a range of services including estate agency. Their range of services includes but is not limited to Sales, Lettings, Agricultural Properties, Valuations, and Planning.
WordPress is able to extend across all these services and provide a website that can create pages, news posts, and list properties fluently.
Search Engine Optimisation (SEO)
WordPress makes it easy to build a basic SEO presence through the free plugin Yoast SEO. It operates like a traffic light system, helping you to learn and understand the best methods to apply to all content. SEO experts favour the CMS of WordPress, its ease of use, enables quick updates and clear integration of useful platform tools.
WordPress allows you to design your website with your user experience in mind. What you perceive to be your services, your most important selling points, and your personality can be reflected by having your website designed and built by a creative WordPress team.