Why should your Company have a website…
Online Presence
Living in the digital world, a website is now a necessity for business, whatever the size. Your business could be losing out on a large number of opportunities by not having a good online presence. The web has a far wider reach than any other form of advertising. Your website will be the centre of your company’s online presence. Your website, when live, will be the centre of your business online, and will have a far wider reach than any other form of advertising, the Internet has no physical limits or shutdown time, your business is available 24/7.
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.
Visibility
A very important aspect of a website is the increase in visibility. Even if people have heard about your company, they may want to carry out research online first. By using your website customers can usually find a map and directions to your nearest shop or office, this will greatly reduce the difficulty they may have trying to find you.
One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic, this would make it a level playing field for all businesses.
24/7 Service
Websites are also available and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them.
Your website will act as an invaluable and always-available resource for information that would otherwise only be accessible during your company’s business hours.
A website with an online shop can provide a dramatic boost in sales. Before the internet era, people spend so much time wandering aimlessly looking for the perfect shop for purchasing. Websites provide solutions to this problem, bringing the shops to you, in the comfort of your own home and letting you shop for the products you’re looking for.
Smart businesses realise this and so have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
Credibility
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the majority of big companies do.
There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain.
Improving your credibility is a massive advantage for having a website, this will allow you the opportunity to tell your customers how good you are and why they should trust you, and then include testimonials to back this up. Believe it or not, most people will search the internet for a product or service before the purchase to check its credibility first.
Positive word-of-mouth is likely to spread when people hear of your high-quality service or product. Which in turn, delivers more repeat and new business.