Having an online presence, regardless of your industry, can have a massive impact on your business’s success. Often price and understanding can form uncertainty, and unhelpful obstacles, making it hard for businesses to take the step forward and start their website journey.
Here we cover 6 reasons why…
Credibility It’s highly likely that your business may well have the odd competitor or two, offering similar products and services to your customers and clients. Having a really well-designed and developed website can help you stand out from the competition, increasing your business credibility and legitimacy. A website will offer your clients and customers a truly great first impression, positively reaffirming your place in industry.
FAQ A website can work as a productive tool in allowing you to communicate relevant information such as contact details and opening times, to also answering frequently asked questions. Whilst every question can’t always be accounted for, good content can go a long way online to engaging and retaining client and customer bases.
New business When a prospective client and customer finds you online, your website can become a point of interest, your ethos, products, and services all in one place. Allowing a smooth channel for them to contact you via multiple channels, telephone, contact forms, email, online chats etc. Without a website, you could possibly fall within the online directories, providing the most basic and limited version of your business.
Brand Clearly establishing who you are, what you represent, and all the things you stand for is truly a thing to be proud. Setting yourself apart from your competitors, elevating your business within industry, and showing yourself as a market leader, there is no better place to showcase your brand.
Updates & Announcements A lot can happen within a business, that when put out online can add value to your ethos and brand. A website allows you to have real-time communication with your clients and customers, changes to opening times, moving premises, new products, and exhibition locations, etc allows you to have your own voice, online, 24/7.
Digital Marketing With all major social media platforms only ever costing your time for updating (unless you’re paying for ads) – 9/10 you will want to link back all that time given, to your website or often a landing page within your website. Media platforms will only allow so much, in terms of space, to express your offering of products and services to clients and customers. Your website on the other hand is limitless, within reason, and given the right dynamic approach can also provide a fun user experience.
Organic traffic Organically listing on Google can certainly increase your customer base and sales. When done correctly, getting online and having an SEO (search engine optimisation) optimised website can mean big things for your business. When someone searches for a product and/or service you provide, if you appear on the first page, it is highly likely that you will be seen and in most cases contacted.
If you’d like a little help getting online or would like to discuss the options of revamping your current website, please do get in touch here.