Why should you have a website?
Why should your Company have a website…
Living in the digital world, a website is now a necessity for business, whatever the size. Your business could be losing out on a large number of opportunities by not having a good online presence. The web has a far wider reach than any other form of advertising. Your website will be the centre of your company’s online presence. Your website, when live, will be the centre of your business online, and will have a far wider reach than any other form of advertising, the Internet has no physical limits or shutdown time, your business is available 24/7.
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.
A very important aspect of a website is the increase in visibility. Even if people have heard about your company, they may want to carry out research online first. By using your website customers can usually find a map and directions to your nearest shop or office, this will greatly reduce the difficulty they may have trying to find you.
One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic, this would make it a level playing field for all businesses.
Websites are also available and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them.
Your website will act as an invaluable and always-available resource for information that would otherwise only be accessible during your company’s business hours.
A website with an online shop can provide a dramatic boost in sales. Before the internet era, people spend so much time wandering aimlessly looking for the perfect shop for purchasing. Websites provide solutions to this problem, bringing the shops to you, in the comfort of your own home and letting you shop for the products you’re looking for.
Smart businesses realise this and so have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the majority of big companies do.
There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain.
Improving your credibility is a massive advantage for having a website, this will allow you the opportunity to tell your customers how good you are and why they should trust you, and then include testimonials to back this up. Believe it or not, most people will search the internet for a product or service before the purchase to check its credibility first.
Positive word-of-mouth is likely to spread when people hear of your high-quality service or product. Which in turn, delivers more repeat and new business.
WordPress is the leading content management system on the web with 59% of the internet using it as a tool to manage their website on a day-to-day basis. This is equal to around 75 million websites.
Our website team has spent many years developing their knowledge of WordPress to improve not only your user experience when browsing your website, but also to assist with your SEO optimisation and ability to flexibly administrate your website 24/7. Whether it be via your tablet on the train or on your desktop computer at home, WordPress will allow you to easily make changes to your website.
Why do so many people trust WordPress as their number one solution when building a website, whether it be eCommerce or a brochure site?
Approachable User Experience
As Designers and Developers who focus on the experience of users when designing and building websites, it’s important that the content management system (CMS) we use reflects the usability of your website. The owner of the website must be able to administer changes to the website as easily as their customers can browse it.
This is a massive strength of WordPress. The CMS has one of the best user experiences, allowing the user to easily administer changes, adapt layouts (where possible), and revise the content at any time or place. Anybody from a beginner, to a hardened Developer, can use WordPress to design and build a website, which makes it so approachable for a range of different markets.
It is Open Source Software
A big benefit of WordPress is that it is Open Source. This means that Developers can take a copy of the CMS and set it up on their own server, without incurring any fees for using it.
This has allowed a large community to build for WordPress, providing a range of open source and freeware additions, allowing most solutions to be possible out of the box with a few added plugins.
There is always more than one way to do any one thing thanks to the flexibility of the system and the large community that has been built around WordPress. That community will continue to grow in the future. Whether it is via Slack or Git, WordPress enthusiasts interact and code to make it even better with each release.
Leading on from the open source benefits, WordPress is subject to updates on a regular basis. This means that whenever a vulnerability is found with the software, a patch can be quickly applied to stop intruders from exploiting it.
Vulnerabilities, on the whole, are not something to be worried about. While the CMS’s grow, so do their user-ship, so it is only natural for people to also start trying to exploit it.
By updating your website as soon as possible, and taking precautions such as the popular Wordfence plugin for WordPress, it is unlikely that you will ever have any issues with your WordPress installs. In our many years working with websites, we have never seen any exploits and expect that to continue into the future, largely due to the precautionary measures we take with all our websites.
Search Engine Optimisation
Whether you are a seasoned Digital Marketer or someone with a website who wants to try and make it appear higher in Google, WordPress is the CMS for you. On a whole, WordPress sites tend to solve SEO problems on their own and they are easily crawlable by Google and other search engine bots thanks to the familiarity of the code base and the pre-set configurations that WordPress ships with.
There is also a range of plugins that can help with SEO optimisation of your pages, easily suggesting what you need to improve per page. Yoast, for example, is a great tool that allows the user to easily optimise their website with little to no knowledge of Digital Marketing.
There are two types of websites when we talk about pages, a single-page website or landing page, or a multi-page or brochure website. Which you should have very much depends on your requirements, and what you are expecting from your website.
Benefits of a single-page website
A single-page website provides you the benefit of having all of your information in one place without the need to navigate to different pages. This is good for UX and UI because it is stated that your users should be able to get the information that they are looking for in as few clicks as possible.
Single-page websites can be nicer on the eye, just because of their simplicity. If the main aim of your website is to get somebody to contact you, a single-page website is probably just what you need.
It is important to convey your message and get the main information you want people to get from your website upon the first screen view. Although screens come in a variety of sizes and shapes, you can still effectively put across what you want your website to do for you as soon as the website loads. This is something that is beneficial for both types of websites, but more so for single-page websites, where the information you are providing is thin.
For example, if you want somebody to contact you, this should be in the top section of your website. Or apply an automatic scroll to the Contact Form, eliminating the need for them to manually scroll down the whole of your website, just to contact you.
A single-page website does not demand heavy amounts of content. Allowing a quick turnaround of development.
Benefits of a multi-page website
Multi-page websites are very useful for larger companies that are selling products or want to give much more in-depth information to their user base.
An E-commerce website should nearly always be a multi-page website. Users want to know who they are buying from, is the payment gateway secure, what is the returns policy, etc. multiple pages allow users to find out this information easily.
Multi-page websites may also suit corporate companies that have a much broader message to put across, or perhaps a selection of divisions – any company with a lot of information to present is much better off doing this over multiple pages.
Multiple pages can also have a benefit for SEO. The more pages you have on your website hitting keywords, the better your Google ranking.
Your requirements decide your internet destiny.